Counsel for the decisions that shape a business.
Founders and operators face legal questions at every stage of growth — from structuring relationships and protecting a brand to negotiating agreements, managing risk, hiring teams, expanding into new markets, or preparing for a transaction.
Shah Grossi Law & Counsel serves as outside general counsel to clients who need strategic, business-focused legal guidance without building a full internal legal department.
Who We Serve
Built for founders, operators, and growing brands.
This offering is designed for businesses, founders, and brand owners who need ongoing legal guidance across day-to-day decisions and major growth moments.
- Founders and entrepreneurs
- Hospitality groups and restaurant operators
- Beauty, wellness, and consumer brands
- Franchise businesses and growth concepts
- Family-owned and legacy businesses
- Public figures and personal brands
- Startups and emerging companies
- Companies without in-house counsel
What We Handle
What Outside General Counsel Includes
Business Structure & Governance
Entity formation, operating agreements, ownership structure, governance documents, founder relationships, and corporate records.
Contracts & Commercial Agreements
Vendor agreements, services agreements, licensing agreements, NDAs, independent contractor agreements, customer terms, and other key business contracts.
Brand Protection & IP Strategy
Trademark clearance, filings, portfolio management, licensing, enforcement strategy, copyright matters, and brand ownership issues.
Growth & Expansion
New locations, partnerships, acquisitions, investments, franchise matters, strategic collaborations, and expansion-related agreements.
Employment & Team Matters
Offer letters, contractor relationships, confidentiality agreements, separation issues, employment policies, and workplace risk management.
Risk Management & Disputes
Pre-litigation strategy, demand letters, dispute resolution, settlement strategy, and coordination with litigation counsel when needed.
Why It Matters
Why Clients Choose Outside General Counsel
As a business grows, legal needs become more frequent, more interconnected, and more strategic. Decisions about contracts, ownership, employees, intellectual property, leases, financing, and disputes often overlap — and they can directly affect the value of the business.
Outside general counsel gives clients a trusted legal partner who understands the business over time, not just a lawyer brought in for a single isolated issue.
How We Work
Attorney-Led. Team-Supported.
Founder-Led Strategy
Sapana Grossi remains involved in legal strategy, client relationships, and final review of key matters.
Attorney-Supervised Execution
Legal work is managed through an attorney-led process with appropriate support for document coordination, filings, deadlines, and follow-through.
Practical Business Judgment
We help clients understand not only what the legal issue is, but what it means for the business.
Long-Term Relationship
Our goal is to help clients make better decisions over time, preserve value, and build legal infrastructure that supports growth.
Is This Right for You
When Outside General Counsel Is a Fit
You may be ready for outside general counsel if:
- Legal questions are coming up regularly.
- Your contracts, trademarks, leases, or employment documents feel scattered.
- You are growing but do not have in-house counsel.
- You need a lawyer who understands the business, not just one document.
- You are preparing for expansion, investment, acquisition, or a major partnership.
- You want legal systems in place before problems become expensive.
Working Together
Engagements are tailored to the client’s needs.
Outside general counsel relationships may be structured on an hourly, project-based, or recurring advisory basis depending on the scope of work, anticipated legal needs, and stage of the business. We work with clients to define priorities, communication expectations, and the level of support needed.
Build with legal clarity.
Whether you are launching, expanding, protecting a brand, negotiating a key agreement, or managing legal issues across a growing business, Shah Grossi Law & Counsel provides strategic outside counsel for the decisions that shape what comes next.
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